In the contemporary business landscape, Software as a Service (SaaS) applications have become indispensable tools for organizations of all sizes. From Customer Relationship Management (CRM) to Enterprise Resource Planning (ERP) and Marketing Automation, SaaS solutions offer unparalleled flexibility, scalability, and accessibility. However, the proliferation of SaaS applications within organizations also introduces challenges, particularly regarding data […]
Why Data Analytics is Essential to the Customer Experience
Why Data Analytics is Essential to the Customer Experience. Scientists have yet to discover a crystal ball that can foretell the future of consumer demands. But some say data analytics is coming closer every day. By parsing vast volumes of information into bite-size pieces for analysis, data analytics tools can provide sales and service teams […]
How Big Data Helps To Fight Crime?
The Big Data revolution keeps on transforming various areas of life. Its influence has already reached far beyond business – we have discussed how Big Data in healthcare can save people’s lives and how Big Data is used in the world-class sports industry. Now it’s time to have a look on another significant application of […]
Data Management for Advanced Analytics
Data Management for Advanced Analytics Modern enterprises are expanding their analytics programs to improve their ability to make fact-based decisions, plan for an uncertain future, compete on analytics, and grow customer accounts. These high-value business goals require advanced forms of analytics, which in turn demand use-case-appropriate data integration, data platforms, and other data management (DM). […]
7 sure-fire ways to fail at data analytics
Data analytics is fast becoming the key to a winning business strategy. But without the right approach, skills, and tactics, your data initiatives may never add up. Data analytics has emerged as one of the most important business and technology differentiators for organizations, giving them the power to draw keen insights about virtually any aspect […]
How Facebook is Using Big Data
Have you ever seen one of the videos on Facebook that shows a “flashback” of posts, likes, or images—like the ones you might see on your birthday or on the anniversary of becoming friends with someone? If so, you have seen examples of how Facebook uses Big Data. A report from McKinsey & Co. stated […]