Leverage Your Marketing Strategy With Big Data As marketing efforts increase across all industries and their significant cost/spending increases, there comes a question to the minds of the marketing executives — How do I increase the marketing ROI by leveraging the huge amounts of data that the company has accrued throughout the years? This is […]
Why Data Analytics is Essential to the Customer Experience
Why Data Analytics is Essential to the Customer Experience. Scientists have yet to discover a crystal ball that can foretell the future of consumer demands. But some say data analytics is coming closer every day. By parsing vast volumes of information into bite-size pieces for analysis, data analytics tools can provide sales and service teams […]
How Big Data Helps To Fight Crime?
The Big Data revolution keeps on transforming various areas of life. Its influence has already reached far beyond business – we have discussed how Big Data in healthcare can save people’s lives and how Big Data is used in the world-class sports industry. Now it’s time to have a look on another significant application of […]
How Facebook is Using Big Data
How Facebook is Using Big Data – The Good, the Bad, and the Ugly Have you ever seen one of the videos on Facebook that shows a “flashback” of posts, likes, or images—like the ones you might see on your birthday or on the anniversary of becoming friends with someone? If so, you have seen […]
Big data – a vast pool of potentially invaluable information
Big data – a vast pool of potentially invaluable information Businesses – including banks – are constantly bombarded with a colossal amount of information, thanks to the ever-growing influence of the Internet. But how can financial institutions harness this information and start using it for their own purposes? Even finding and identifying the right information […]